BRIEF:
SET BY SOPHIE O’CONNOR - FREELANCE SENIOR CREATIVE / DESIGNER
ONE SERIES HAS EMERGED AS THE GO-TO DISTRACTION FOR THE MILLIONS OF PEOPLE STUCK IN ISOLATION; TIGER KING - A NETFLIX DOCUMENTARY FOCUSING ON THE DISTURBING AMERICAN TRADE OF PRIVATE ZOOS AND ILLEGAL BREEDING OF BIG CATS. NOT TO MENTION THE BIZARRE ANTICS OF JOE EXOTIC (THE TIGER KING) AND THE ABUSE OF HIS BIG CATS IN PHOTO-OPS AND FOR ENTERTAINMENT. THE SHOW HIGHLIGHTS THE FACT THAT THERE ARE NOW MORE TIGERS IN CAPTIVITY THAN IN THE WILD. IT IS EASIER TO BUY A TIGER IN SOME STATES IN THE US THAN TO ADOPT A RESCUE DOG – AND ONLY 6% OF THE ANIMALS ARE HOUSED IN APPROVED FACILITIES.
KNOWING HOW IT FEELS TO BE STUCK IN ‘CAPTIVITY’ DURING LOCKDOWN, CREATE A DESIGN FOR A BIG CAT CONSERVATION CAMPAIGN.
BRIEF:
EVERY DAY, THE NHS NEEDS NEARLY 5,000 LIFE-SAVING BLOOD DONATIONS. NHS BLOOD AND TRANSPLANT (NHSBT) WANT YOUR HELP TO SPREAD THE MESSAGE AND ENLIST MORE DONOR HEROES, IN LINE WITH THE MESSAGE: “BE A HERO, JOIN OUR COMMUNITY OF BLOOD DONORS. READY TO HELP WHEN YOUR NHS NEEDS YOU”. CREATE BOLD AND UPLIFTING ARTWORK THAT RALLIES PEOPLE TO JOIN THE COMMUNITY OF BLOOD DONORS AND HELP THE NHS WHEN THEY ARE NEEDED. THE NHS PARTICULARLY NEEDS MORE PEOPLE OF BLACK HERITAGE TO HELP PATIENTS WITH SICKLE CELL, PEOPLE WHO HAVE O NEGATIVE, B NEGATIVE OR A NEGATIVE BLOOD GROUPS AND MALE DONORS TO COME FORWARD.
BRIEF:
CLIMATE CAMPAIGN, focus in the climate issue: what needs to change, which themes are crucial? Whatever you choose, the goal should be to take people along to a new movement, where the awareness of contributing to a smaller footprint is something self-evident in everyday life. In your home, your work, buying things, your travels, your food, mobility, free time. What message do you want to convey with your poster? We humans can contribute much more effectively than we think. You can also choose to address politics, government, professional groups, companies, institutions and scientists with your poster. Design a poster. Help the world.
BRIEF:
SET UP BY NICK ENTWISTLE - CREATIVE DIRECTOR
HOW CAN WE HELP EVERYONE TO FIX UP AND LOOK SHARP WITH SOME FUN, CREATIVE ADS THAT ENCOURAGE PEOPLE TO GO FOR A CLEAN SHAVE.
BRIEF:
“Take chances, make mistakes. That’s how you grow.” Mary Tyler Moore
Let us challenge the collective aversion for mistakes and promote a more human and authentic vision of existence, one that embraces and celebrates imperfections as an essential aspect of our shared humanity. Let us celebrate our ability to turn failures into opportunities, revealing the resilience and creativity that characterize the human spirit.
Let’s challenge our perfection-oriented society celebrating the transformative power of Making Mistakes.
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